![]() A metal genre listener might not enjoy an announcement for a metal genre album when they are trying to put their kid to sleep and playing kid’s music at night. Personalizing user experience involves learning their tastes and distastes in different contexts. How do you find that right playlist for your workout from over a billion playlists? How do you discover new albums which are relevant to your taste? We help our users discover and experience relevant content by personalizing their experience on our platform. Over time they have created over 1.5 billion playlists and just last year they streamed over 7 billion hours worth of music.īut at times an abundance of options has also made our users feel a bit lost. These options have empowered our users and made them really engaged. On our service they also discover new and existing content by experiencing a variety of music promotions (album releases, artist promos), which get served over our ad platform. Our users have a choice to follow thousands of artists and hundreds of their friends and create their own music graph. ![]() At Spotify we have have over 60 million active users who have access to a vast music catalog of over 30 million songs.
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